This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

What Would Seth Godin Do


Seth Godin advocates using cookies to distinguish between new and returning visitors to your site:

“One opportunity that’s underused is the idea of using cookies to treat returning visitors differently than newbies. It’s more work at first, but it can offer two experiences to two different sorts of people.” (Source: In the Middle, Starting)

I built this WordPress plugin to implement Seth Godin’s idea. It reduces the “work at first” to almost nothing.

By default, new visitors to your blog will see a small box above each post containing the words “If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!” After 5 visits the message disappears. You can customize this message, its lifespan, and its location. The message can be excluded from certain pages if desired.

New visitors will appreciate some context and background information about your site. This is your chance to offer them a special welcome and invite them to become permanent subscribers. You can also specify a message for return visitors.

I can be reached at wwsgd AT richardkmiller DOT com. I appreciate comments and suggestions.


  • After activating What Would Seth Godin Do, you can configure settings in the Settings -> WWSGD menu. You can customize the message, its lifespan, and its location. You can also display a message for return visitors.
  • Your welcome message appears before (or after) each post for the specified length of time.


Installation is easy:

  1. Download the WWSGD WordPress plugin and unzip it.
  2. Copy the what-would-seth-godin-do folder to your WordPress plugins folder (/wp-content/plugins/).
  3. Activate the plugin on the Plugins page.
  4. Customize settings in the Settings panel, WWSGD subpanel.

That’s it!

Subversion (SVN) users can check out the plugin directly from the repository:


Can I position the welcome message before the title or elsewhere on the page?

You can position the welcome message in any specific location by using the template tag <?php wwsgd_the_message(); ?> in your theme.

Does this plugin work with WP Super Cache and other caching plugins?

Yes, as of version 2.0, WWSGD works with WP Super Cache and other caching plugins.

Will my welcome message be indexed by Google and other search engines?

No, as of version 2.0, your WWSGD message will not visible to search engine crawlers and will not be indexed.


25 julija, 2017
I’ve been using this plugin for years and LOVE being able to automate a call to action on every post. Recently when migrating to new hosting I ran into an issue with the plugin, and Richard (the creator of the plugin) went above and beyond to help me. Thank you!!!
Read all 10 reviews

Contributors & Developers

“What Would Seth Godin Do” is open source software. The following people have contributed to this plugin.


“What Would Seth Godin Do” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “What Would Seth Godin Do” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Removed jQuery, switching to plain JavaScript
  • Moved display logic to JavaScript
  • Excluded IDs can be separated by commas or spaces
  • Updated links


  • Bug fix: Make WWSGD compatible with SSL by using plugins_url() instead of WP_PLUGIN_URL


  • Bug fix: The welcome message was not being displayed on individual posts and page when certain plugins were installed (e.g. WordPress SEO by Yoast) that use the_content or the_excerpt internally. (Thanks to Rob Woodgate.)
  • Tested with WordPress 3.6
  • Updated informational links in Admin panel
  • Updated copyright year
  • Added License tag (GPLv2)


  • Fixed problem with jQuery not being loaded


  • WWSGD only sets one cookie now, not a separate cookie for each post or page. (Fixed regression.)


  • Moved JS from header to footer. Fixed loading of JS file from non-standard WP paths. (Thanks to Kenn Wilson and gwk0.)
  • Tested with WordPress 3.2


  • Fixed bug: I forgot to set an expiration on the cookie.


  • Cookie logic now occurs in the browser (using jQuery) instead of on the server to prevent welcome message from being displayed to search engines. (Thanks to Chris Abraham for sending a patch.)
  • User can now exclude specific posts or pages from displaying the welcome message.
  • Cleaned up Settings panel to match WordPress UI.
  • Added better feedback links.


  • Don’t show message on excerpts
  • Tested with WordPress 3.1.3


  • Tested with WordPress 3.1


  • Tested with WordPress 3.0


  • Added template tag which can be used in themes for positioning the message in any location.


  • Added option to exclude welcome message from Pages. Default is to show on both Posts and Pages.
  • No “welcome back” message by default.


  • Added “welcome back” message for return visitors.
  • Welcome message is shown only once on pages with multiple posts.
  • Added nonces for improved security.
  • Improved security against XSS attacks.


  • Initial release.