UTM Event Tracker and Analytics, UTM Grabber


This plugin allows you to effortlessly track events and analyze data using UTM parameters, fbclid, gclid. Whether you’re monitoring click-through rates, measuring campaign effectiveness, or analyzing user engagement, this plugin has you covered.

Getting Started

Once the plugin is installed and activated, you can start tracking events and analyzing data using UTM parameters. Here’s how to get started:

Define Your UTM Parameters: Determine the UTM parameters you want to track. Common parameters include source, medium, campaign, term, and content.

Generate UTM Links: Create UTM-tagged URLs for your marketing campaigns using tools like Google’s Campaign URL Builder.

Insert UTM Parameters: Insert the UTM parameters into your links wherever you want to track events. This could be in emails, social media posts, advertisements, etc.

Analyze Data: Visit the plugin dashboard to analyze the data collected through UTM tracking. Gain insights into user behavior, campaign performance, and more.


The UTM Event Tracker and Analytics plugin offers a comprehensive set of features designed to enhance your ability to track events and analyze data using UTM parameters. Here are the key features of the plugin:

UTM Event Tracking: Track various events on your website using UTM parameters. Whether it’s clicks, conversions, or form submissions, you can accurately monitor user interactions.

UTM Analytics: Gain valuable insights into the effectiveness of your marketing campaigns through UTM tracking. Analyze traffic sources, campaign performance, conversion rates, and more to optimize your marketing strategies.

Customizable Reports: Generate customizable reports to visualize your data effectively. Customize reports based on specific UTM parameters, date ranges, and metrics to meet your unique reporting needs.

User-friendly Interface: Enjoy an intuitive and user-friendly interface for seamless navigation and data analysis. Easily access and interpret your UTM tracking data with built-in tools and visualizations.

Campaign Performance Monitoring: Monitor the performance of your marketing campaigns in real-time. Track the success of each campaign by analyzing UTM parameters and adjusting your strategies accordingly.

Event Attribution: Attribute events to specific marketing campaigns or channels using UTM parameters. Understand the impact of each campaign on user engagement and conversion metrics.

Advanced Filtering: Apply advanced filters to analyze specific segments of your audience. Filter data based on UTM parameters, user characteristics, or behavior to uncover actionable insights.

Real-time Reporting: View real-time reports and analytics to stay up-to-date with the performance of your marketing efforts. Monitor events and conversions as they happen to make timely adjustments to your campaigns.

These features collectively empower you to track events accurately, analyze data effectively, and optimize your marketing campaigns for maximum impact. Whether you’re a marketer, business owner, or website administrator, the UTM Event Tracker and Analytics plugin is a valuable tool for improving your marketing ROI and driving business growth.

We support most common WordPress plugins

If you don’t see here your plugin just contact with me, I will add it as soon as possible. You can also follow the below instructions for other forms.

Please use the prefix utm-event-tracker before the parameter like this utm-event-tracker-[parameter]. Here is the list of UTM parameters.

UTM parameters

  • utm_campaign
  • utm_medium
  • utm_source
  • utm_term
  • utm_content
  • fbclid
  • gclid
  • ip_address
  • landing_page


For any questions, issues, or feedback regarding the UTM Event Tracker and Analytics plugin, feel free to post here.

Privacy Policy

UTM Event Tracker and Analytics, UTM Grabber, UTM Tracker uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements.

Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure a great user experience for all our users.

Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case.

Learn more about how Appsero collects and uses this data.

Thank you for using the UTM Event Tracker and Analytics plugin! We hope it helps you optimize your marketing efforts and gain valuable insights into your website’s performance. If you find this plugin useful, don’t forget to leave a review and share it with others!



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Contributors & Developers

“UTM Event Tracker and Analytics, UTM Grabber” is open source software. The following people have contributed to this plugin.




  • Assure compliance with WordPress 6.5.3
  • Added a function for adding events from theme or third-party plugins


  • Added feature to use UTM parameters of other form using class or ID selector


  • First release